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Have you ever wondered where marketing gurus come on top of their marketing techniques "averages"? Those figures which have been touted due to the standard for the people advertising in all places. Do they pick numbers out with a hat and hold them up for to take a look at? Or are there teams of eggheads with calculators working behind the curtain tabulating every digit and spewing out magic concedes?
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For years the radio industry was smug about its place in the living space of the audience. It survived the big TV onslaught and came out stronger. It can sell fifteen minutes advertising on the hour and people would just sit through it, since these somehow "zoned" in and out as they wished to hear.
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